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Set in a town of many Sanrio characters, the game allows users to create their own avatar and play mini-games and
Here is an overview of the brand, via its official website:
Background Behind the Launch of the Game Brand
Guided by its founding philosophy of Minna Nakayoku (or “Getting Along Together”), Sanrio has created more than 450 character IPs, including Hello Kitty. In May 2025, Sanrio announced its long-term vision, “A lighthouse guiding everyone to smiles,” and set out to evolve into a global IP
